This year, Cremona Musica (26-27 September) is renamed Cremona Musica Special Edition, to highlight the innovative format of the exhibition.
The ingredients are the same: the great Cremonese lutherie and the great music, for a one-of-a-kind event for both music lovers and insiders.
The location will be different: Cremona Musica leaves the pavilions of the fair to reach the city center. An most of all, this edition will be completely digital.
THE SPECIAL EDITION will be totally digital, so the classical exhibition format with exhibit booths will be missing this year, but there will be several open-air events in the city centre. In this way, safety regulations and health protocols will be fully respected.
On Cremona Musica website (www.cremonamusica.com) it will be possible to find all useful information, to look through the digital exhibitors' catalogue, to watch videos and streaming presentations filmed at the museum Museo del Violino.
As to international promotion, ITA (Italian Trade Agency) and its offices all around the world have launched a communication campaign on the Exhibition, that is part of the Made in Italy Promotional Plan supported by the Italian Ministry of Foreign Affairs.
INITIATIVES will be many and will consist of: contests, performances, presentations and concerts taking place in prestigious locations of the city centre involving both Cremonese violin-makers, fathers of an ancient art, and leading companies of pianos and guitars.
CREMONA MUSICA SPECIAL EDITION is born to give continuity to the n.1 Exhibition in the world for high-quality musical instruments taking place every year in Cremona, hometown of Stradivari and international pole for musical instruments. Next to the events organized by Cremonese, Italian and international instrument making Masters, Cremona Musica hosts a rich events programme with concerts, exhibitions, masterclasses, competitions and conferences with top-level artists. In 2019, Cremona Musica welcomed over 18,000 visitors, 309 exhibitors (more than half of them came from abroad) and 178 events. Cremona Musica combines business and culture of music, thus becoming a not-to-be missed appointment where new ideas are born, new projects are launched and where music lives and renews itself.