Laura Moro, regular guest of Cremona Musica and editorial manager of Edizioni Curci, told us about the many novelties that they are bringing at Cremona and the events organized by the Italian publisher.
Which are the newest novelties in your catalog?
Last July Edizione Curci acquired Edizioni Bèrben, a publisher of Ancona, that is renowned in the world because of its catalog with more than 5000 works, about composers like Mario Castelnuovo-Tedesco, Astor Piazzolla, Nino Rota, Bruno Maderna, Alexander Tansman, Andrés Segovia, Ferenc Farkas, Ida Presti, Leo Brouwer and Angelo Gilardino. Within the didactic publications, there are bestsellers like Le prime lezioni per chitarra by Julio Sagreras, and 58 esercizi per flauto traverso by Giuseppe Gariboldi, the Metodo Bèrben for accordion, the Metodo per sassofono by Jean-Marie Londeix, further important series such as those from the Segovia Archive, and the Presti-Lagoya Collection. At Cremona Musica we are presenting the first selection the most important and prestigious of these volumes. During the fair, we are also presenting the new volumes of the Mario Castelnuovo-Tedesco Collection, and the just printed Quartetti per archi n. 2 and n. 3, the Suite n. 508 for viola and piano, ant the Duetti Shakespeariani. Regarding didactic, I want to highlight the new edition of the best seller La chitarra volante by Vito Nicola Paradiso; the Prove d’orchestra with scores for ensemble by young musicians, by Remo Vinciguerra; the books for teachers of primary schools, La musica in cartella by Paola Bertassi, A scuola con i miei libri delle canzoni by Giulietta Capriotti and Elena Maria Rosati, Rigoletto a scuola, dalla lirica al rap by Cristina Bersanelli; the classic Iniziamo presto con l’ukulele! by Elisabetta Zulian, Clara Zucchetti, Sara Magon, Fiorenzo De Vita. For the guitarists, there is the series Maestri della chitarra, enriched by the new volume devoted to Dioniisio Aguado; in the end, the is Music moves for piano by Marilyn Lowe, the piano method based on the Music Learning Theory, by Edwin Gordon. Our stand is hosting the dissemination books for kids published by Curci. Including Piano Forte by Davide Cali, Filastrocche per sentirsi grandi by Reno Brandoni; Buongiorno, buonanotte and In viaggio from the series “Una giornata in musica” by Alessandra Auditore and Francesca Bottone, illustrated by Francesca Carabelli. Lisa Monnali pays homage to the genius of Leonardo Da Vinci, for the 500th anniversary of his death, with a nursery rhyme composed to discover his winged machines, by Janna Carioli, with music by Lorenzo Torry, illustrated by Francesca Carabelli and put on paper by Gabriele Clima. The list of the essays includes two previews: Carlo Delfrati, Diario di un rivoluzionario – Cinquant’anni di storia della Siem – Società Italiana per l’educazione musicale, and Valentina Lo Surdo, L’arte del successo – Promotore di te stesso, for the series about Self-management for musicians.
Which criteria do you follow when you choose a new publication?
Prestige, originality, independence, update: there are our criteria, since the beginning, and out fame in Italy and abroad depends on these criteria. The aim of our job is the be useful for musicians and those who love music, every day.
Internet is continuously changing the publishing industry. How are the new technologies changing your work?
Internet is, without any doubt, the most important invention of the century, and is affecting every market. It already changed the recording industry, and maybe this showed us the path to follow. Paper books are still dominating the market, e-books are just 10% of the market. Internet is an opportunity to propose new products with multimedia or mixed parts, more user-friendly. To meet the needs of our readers we enriched our methods with multimedia contents, available online with a private access. We made this also with the new edition of La Chitarra Volante, published 20 years ago and still the most sold method in Italian music schools: all tracks are available online, and you can also change the speed, to adapt it to your level.
Edizioni Curci is cohoperating with the Disklavier composers contest, organized at Cremona Musica. What did you like about this idea?
We accepted with enthusiasm the proposal by Yamaha, because we believe in collaborations with other players of the market, and because we think that an open contest like this, with a prestigious jury, is a great novelty, coherent with our mind set. Music is a typical human language, a human right. The contest will be won by the best one, but now music has already won!
Do you already know what you will bring at Cremona Musica?
On our stand you will find many of the novelties of our catalog, included some previews of the drafts. There are also some official presentations in the calendar of the events of the fair. On Saturday 28 at 12pm the Media Lounge is hosting the author of L’arte del successo – Promotore di te stesso, Valentina Lo Surdo: it is a theoretical and practical guidebook to help musicians and artist to start and improve their careers. The author, thanks to her experience gained in more than 20 years of work with musicians and operators, reveals some useful secrets to build a successful career. Still of Saturday, but at 2pm in the Area Edizioni Musicali, there is the meeting “Musician as a profession – fiscal aspects” with Carmen Fantasia, author of the book Fisco amico per musicisti, a complete guidebook for musicians and amateurs that want to play without a VAT number. The author, an accountant and a consultant, explains some aspects of the issue with a clear language (and further contents online). Sunday 29 September, at 10.30 at the Media Loung, we will present Music Moves for Piano by Marilyn Lowe, based on the Music Learning Theory by Edwin E. Gordon, with Elena Papini, that curated the Italian edition, being the Italian manager of th educational sector of the Aigam, Associazione nazionale Gordon per l’apprendimento musicale.