"Etado de S. Paulo", one of the leading newspapers in Brazil, has published an extensive report on Cremona Musica, written by pianist Alvaro Siviero, guest of Piano Experience. Here is the translation of the article:
It's been a few days since I arrived in Brazil after a busy week of concerts, artistic interactions and a lot of work for sake of music. Cremona Musica (www.cremonamusica.com) transforms the Italian city of Cremona into the world center of music: a great event that brings to Cremona the latest innovations on musical instruments, scores and the newest technologies to make music, but also many concerts and friendly shares of artistic experiences. It is also the meeting point of the main international music media operators, thanks to the massive participation of the most important magazines in the world of music, who are members of the International Media Lounge (BBC, Wall Street Journal, NYTimes, and other newspapers, radio and TV of great level). Its strong artistic appeal (the business is a consequence) has transformed Cremona Musica into a unique and very successful moment, differentiating it from other major world fairs, such as Los Angeles and Shanghai. Considered the biggest exhibition on the planet for the high quality strings instruments, the 2018 edition of Cremona Musica took advantage of this unique moment to award three great artists for their service to music: conductor Valery Gergiev, violinist Maxim Vengerov and composer Giya Kancheli. In previous editions artists such as pianist Alfred Brendel, violinist Shlomo Mintz, composers Michael Nyman and Krzysztof Penderecki, among others, have been awarded Cremona Musica Award.
Cremona Musica took place between 28 and 30 September. I gave two piano recitals, one in the enchanting Giovanni Arvedi auditorium, inside the Violin Museum, and another at the fair, as part of the Petrof Piano Festival. Hundreds of enthusiastic exhibitors showed the latest innovations and discoveries in their fields of activity: for the pianos there were the Fazioli, Petrof, Steinway, Yamaha, Bosendorfer, Steingraeber brands, and then many violins, cellos, double basses, guitars, wind instruments. In the "Digital Space" area, to my surprise, I tried a pair of glasses that let you read a score digitally on their lenses.
Cremona has become the musical reference point thanks to two of its most illustrious sons: violin makers Antonio Stradivari and Giuseppe Guarneri (author of the famous Guarneri del Gesù), whose instruments are exhibited in celebrated art galleries and sold in auctions for millions of EUR. Attached to the central pavilion of exhibitors - of enormous size - there were other crowded pavilions (even larger than the main pavilion) and showed, also for the huge amount of people present (about 20,000 visitors), which is the reason for which Cremona it is, in those three days, the world reference point of music.