Paolo Fazioli, founder of the famous piano brand Fazioli, explained to us how his firm became one of the most prestigious producers of pianos in the world, how they keep they quality always high and what they are preparing for the upcoming Cremona Musica, where they will exhibit and host some great concerts, including Vacatello, Trolese, Armelli and The Pianos Trio.
Mr. Fazioli, Fazioli is a unique firm in the world of the piano: can you tell us about your beginnings, and the main steps that Fazioni made to become one of the most prestigious and successful piano brands in the world?
I literally started crafting pianos to chase my dream. The piano diploma, a degree in mechanical engineering, the managerial experience with my family, and a great personal passion are the elements that enabled me to embark on this adventure. Since the first steps with my collaborators (at the beginning there were just three of us!) our history has been made of successes, from the first International exhibitions to the acquisition of important retailers around the world, from our sales to the most prestigious theaters in the world to the collaboration with famous artists that requested Fazioli’s exclusive pianos for their concerts.
The excellence of your pianos has often been associated with that of the great Cremona’s violins: what do you have in common, in your opinion, with Stradivari’s and Guarnieri’s violins?
I think we have in common the choice of woods, the attention in the selection and the treatment of wood. I would add the exclusivity of our instruments, that are produced with the highest care, one by one, and in a limited quantity: just 150 customers per year can become the owners of a Fazioli piano.
Can we still talk about an “Italian style” to produce excellent artisan musical instruments? What are their peculiarities?
We can say that we have our own way to conceive and craft pianos, typical of Fazioli, and Fazioli is an Italian “expression”.
Fazioli is also very dynamic in the experimentation of new materials and projects: can you tell us some of your research fields?
We are very keen on our research and experimentation. We are making important researches in many fields, including the materials, the processes, and the shapes, but most of all we are working on the mechanics and the soundboard. Our collaboration with universities, such as the Politecnico di Milano, is opening up new paths.
In the last years, Fazioli pianos had a great success in the International competitions, as they were played by many winners. Which are the features that make many pianists pick your pianos?
It is true, we are collecting a growing success in the International competitions. The pianists of the new generation are discovering our pianos, and they prefer them because of their clearness, uniformity, power, and the quality of the timbre of Fazioli’s sound, which they find to be more lively and polished, I would say “more Mediterranean”, and also the mechanics is more flowing and sliding.
You will be guests of Cremona Musica, in which you will replicate the project “Italian Piano Experience”, presented in Beijing last May. Can you tell us something more about this exhibition and the relative concerts?
We have been honored to be part of the “Italian Piano Experience”, conceived by Roberto Prosseda and organized by the Italian Institute of Culture in Beijing, in collaboration with Cremona Musica. It was a prestigious opportunity to celebrate the Italian identity of the piano, that was born in Italy in the XVIII century from an idea of Bartolomeo Cristofori. We really appreciated that our pianos were requested in Beijing to represent the modernity, the natural consequence of the evolution and of the complex development process that made pianos become what they are today. Regarding the concerts, we were lucky because some of the most important Italian pianists wanted to take part: so, guaranteed success.
Are there some particular models or projects you are presenting in the upcoming Cremona Musica?
All the models we are exhibiting are from the newest generation and contain all the qualitative improvements reached with our R&D.